Duas Verdades e Uma Nectarina by Rita Falcão Monteiro is licensed under a Creative Commons Atribuição-Uso Não-Comercial-Partilha nos termos da mesma licença 3.0 Unported License.
Based on a work at ritafalcao.com
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By tailoring the product development process for different kinds of innovations, a firm can give itself the opportunity to generate immediate new product revenues while cultivating future opportunities.
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